Town Square (styled TownSq) is an umbrella coworking space company, with individual sub-branded spaces across the country (such as Costigan’s).
My work included a brand identity for an evolving business that encourages others to start their own business.
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Services: Brand naming, logo and identity, social media graphics, exhibition design, poster design, tone of voice, and brand guidelines.
A bright pallete of colours was paired with the aptly named Founders Grotesk.
The idea of the logo becoming a holding shape for a person’s business idea.
TownSq would host individual companies that would support the startups using the spaces. For example, a small café or admin support, and these worked as sub brands within the spaces.
Each coworking space were either individually branded or named and branded as a TownSq space. Rather than exhaust the original pallete of colours, an extended pallete and abstract shapes could be used to indicated regional differences such as at TownSq Kingston.
