Valentino Cellupica
Brand & Graphic Designer

Geej

Georgina asked me to give her dance class a brand identity. More than just a weekend hobby, she was hoping to expand into activewear and sell her merch from her website.

I based the G logo on the idea of movement and dance – a recogniseable icon that can work as a lifestyle brand across activewear for young women.
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Services: Logo and identity, car livery design, merch design.

Georgina based her brand name on her initials, and I used a vibrant magenta to create an energetic and strong logo and wordmark.


Looking good Georgie!